As Las Vegas prepares for the estimated $215bn economic growth from the additional 215,00 visitors for the Super Bowl, CPG companies and retailers have a significant opportunity to feature value-added offerings for viewers across the country, according...
Consumers have heightened interest in flavor twists and combinations (e.g. salty & sweet, tangy & spicy) and are less driven by brand recognition and familiarity when it comes to their snacking purchases, finds Frito-Lay North America in its recent...
While always an important feature of Super Bowl viewing, Frito Lay's latest U.S. Snack Index poll estimates a 21% increase in snacking among consumers compared to last year's Super Bowl LIV game.
